Grasp the Power of Social Networking

More Market Share - Maximum Compliance

• Marketing & Sales
  Brand Value
  Technology
  Operational Effectiveness
• Marketing & Sales

  Not all customers and prospects want, or deserve the same treatment, but companies often treat customers as a generic entity. Companies need to understand what kind of experience their preferred customers would like, and then redesign the contact channels to support that experience.

  Product, Quality, Customer Service and Honesty across all channels is critical allowing customers to choose which channel to use, when and how. Your customers are using social media channels and want you to be there to engage with them. Leveraging social networks gives you the means to identify who your customers are and find out exactly what they want so you organization can best meet those needs.

  New customer acquisition
  Total population of your target market ?

  Percentage of new media users ?

  Less 13-17 year olds ?

  Lifetime value of a customer to you ?

  Your target penetration rate ?

  Potential new customers' lifetime value
  Customer retention
  Number of customers you have ?

  Your rate of turnover ?

  Saving of the turnover (not total) through adoption ?

  Lifetime value of customers saved from turnover [$calculated field]
  Marketing & Sales Summary
  Annual value of new customers (lifetime / 10) [$calculated field]

  Annual value of reduced turnover (lifetime / 10) [$calculated field]

  Maximum cost of SocialView [$calculated field]

  Added value from SocialView before any savings on compliance, security, investigation likelihood insurance, brand values etc [$calculated field]

  Simple return [$calculated field]
• Brand Value

  Your brand is your differentiator. It links together all the parts of your organization, internal and external and determines your stock quote or company valuation. Brand value, while intangible can be measured in hard dollars in market capitalization if your business is ever sold. Its integrity must be defended and enhancing it is to everyone's advantage. SocialView can help you avoid reputational damage reducing the value of the brand, but we prefer to look at how SocialView can add to the value of your brand.
  Estimated current brand value
  What is the market value of your business ?

  What is the capital employed [sometimes called owners equity] ?

  Simplified brand value [$calculated field]
  How much can your brand be enhanced by connecting with your clients and prospects via social media in this year? (in %) ?
  Brand Summary
  Potential brand value enhancement today [$calculated field]

  Maximum annual cost of SocialView [$calculated field]

  Added value from SocialView before any savings on compliance, security, investigation likelihood, insurance, productivity etc [$calculated field]

  Simple return [$calculated field]
• Technology

  Social media is here to stay. In 2011, four out of five US businesses with 100 or more employees will use social media marketing. That's a dramatic change from 2008 when just 42% of companies marketed via social media. As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment. (eMarketer - source).

  It needs to be embraced by your organization quickly so you do not lose out to your competitors. Socialview as SAAS, means you can be up and running without the usual overhead of introducing yet another system. No learning curves, storage issues or security considerations that normally apply. You can begin to engage with your customers in a compliant manner within a week!

  Figure the score
  On a score of 1 to 5 (not important to critical) rate these attributes:

  SocialView is a complete social media solution 1 2 3 4 5 ?

  The solution is built on proven IBM Content Analytics 1 2 3 4 5 ?

  As SAAS there is no additional overhead 1 2 3 4 5 ?

  As SAAS there is no hardware requirement 1 2 3 4 5 ?

  SocialView provides its own user helpdesk 1 2 3 4 5 ?

  If we value each point awarded by you as 1% of salary costs, then the above factors alone compute to a total annual value of [$calculated field]
  Technology Summary
  SocialView technology advantage from above [$calculated field]

  Maximum annual cost of SocialView [$calculated field]

  Added value from SocialView before any savings on compliance, security, investigation likelihood, insurance, brand values, reduced turnover etc [$calculated field]

  Simple return [$calculated field]
• Operational Effectiveness

  Engaging your clients via their chosen method of communication saves time and money. SocialView enables confidence in social network communications and allows those conversations to be more economic than mail, phone calls or personal visits. Using social media channels saves manual supervision and filing allowing your employees to process so much more, which provides a real savings in costs.
  Overhead
  Annual cost for mail, print, telephone and onsite visits per employee ?

  What you think you will save if you talk to customers via their preferred method of communication? ?

  Cost saving with no credit for reduced turnover that comes from better customer communication [$calculated field]
  Productivity enhancement
  Total cost of your facility (rent etc) per year ?

  Minutes per day not spent maintaining manual records ?

  Minutes per day not spent manually moderating ?

  Annual value of productivity enhancement [$calculated field]
  Operational Effectiveness Summary
  Total value of these two simple changes [$calculated field]

  Maximum annual cost of SocialView [$calculated field]

  Added value from SocialView before any savings on compliance, security, investigation likelihood, insurance, brand values, reduced turnover etc [$calculated field]

  Simple return [$calculated field]
• ROI Summary

  The purpose of embracing social media is to communicate with your customers and clients in the way they want to be communicated with. This approach enhances the business's reputation, attracting new customers, reducing turnover while driving up productivity and cutting cost.

  SocialView makes it easy for your employees to communicate via social media channels and still maintain corporate standards and regulatory compliance. It is fully configurable, from key word lexicographies to the rules bases for retention, monitoring and control. Backed by IBM's Content Analytics and other proprietary, proven, technology.

  ROI Summary
  Based on the inputs into Marketing & Sales, Brand Value, Operational Efficiency, Technology we can derive the following:

  Estimated total cost per annum of SocialView [$calculated field]

  Estimated annual advantage driven by Social Media from:

  Marketing & Sales [$calculated field]

  Brand Value [$calculated field]

  Operational Effectiveness [$calculated field]

  Technology [$calculated field]

  TOTAL [$calculated field]

  Total Business ROI [$calculated field]

  Additional Benefits to Consider...

  • Avoid Regulatory Fines
  • Improved staff morale (from happier customers)
  • Improved staff morale (from embracing social media)
  • Better marketing information
  • Drill-down analytics
  • SAAS - pay as you go for what you need
  • No hardware costs
  • Nice people to deal with
• View complete summary

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  Marketing & Sales

  Brand Value

  Technology

  Operational Effectiveness